Customer discovery: Interviewing with excellence and artistry
Research of known effective materials:
Steve Blank The tactics of Customer Discovery Login to slideshare/linkedin then download as .docx for offline use Pages 12-17
Startup Weekend Conducting Customer Interviews
Customer Discovery emails: Kevin Dewalt's Blog
Cold connecting through linkedin from yale.edu …
Seventh Stage: Test assumptions, gather data, gain insight, repeat
Research of known effective materials:
Lean startup by Eric Ries
Udacity course:
How to Build a Startup, Lesson 4: Business Models and Customer Development Sections 5
Strategyzer: Testing your business model
Strategyzer: The testing card
Strategyzer: The learning card
Strategyzer: The …
Sixth Stage: Customer Discovery and Product Market fit
Research of known effective materials:
Lean startup by Eric Ries
Udacity course:
How to Build a Startup, Lesson 4: Business Models and Customer Development Sections 2, 8
How to Build a Startup, Lesson 5: Value Propositions Section 1
How to Build a …
Fifth Stage: Customer Segments
Research of known effective materials:
Udacity course: How to Build a Startup, Lesson 6: Customer Segments
Sections 1-9, 13-14, 26-27
Strategyzer: A day in the Life of a customer
Strategyzer: Business Model Generation Preview Pages 20-21
Strategyzer: Customer gains trigger questions
Strategyzer: Customer pains trigger questions …
Configure bmfiddle.com to match the goals of the business model canvas.
The tools provided by bmfiddle.com are excellent. Based on earlier research, the following goals emerged:
Fourth Stage: Value Propositions
Research of known effective materials:
Udacity course: How to Build a Startup, Lesson 5: Value Propositions
All sections 1 - 27
Strategyzer: 10 Characteristics of a great Value Proposition checklist
Strategyzer: Sell Your Colleagues on Value Proposition Design
Strategyzer: Value Proposition Design book Preview
Card deck …
There is deep value in hand drawing iconagraphy to provide the text and visualization communication method. The icons provided by strategyzer and others seem ill-suited for hand re-creation by developing artists.
You don't need a set of sophisticated imagery and a skilled hand at communicating any and all concepts. You …
Third Stage: Meta-BMC - what makes a good business model canvas?
Research of known effective materials:
Udacity course: How to Build a Startup, Lesson 4: Business Models and Customer Development
Strategyzer: Business model canvas instruction manual
Strategyzer: Designing crystal clear business model canvases
Strategyzer: Business model …
What used to be done, what we now know, and the top level of the business model canvas.
Research of known effective materials:
Udacity course: How to Build a Startup
Lesson 1: Before you get started
Lesson 2: What we now know
Lesson 3: Business Models and Customer Development
What are your tactics used to achieve this?
Perform the research, incorporation, execution cycle for each stage.
Research:
Stay focused on the strategies from the known effective materials.
Read them backwards and forwards, and at different times of day.
Incorporation:
Part 1:
Write card stack for the subject.
Memorize the …