Third Stage: Meta-BMC - what makes a good business model canvas?
Research of known effective materials:
Udacity course: How to Build a Startup, Lesson 4: Business Models and Customer Development
- Hypothesis Or Guesses
- Hypothesis testing
Strategyzer: Business model canvas instruction manual
Strategyzer: Designing crystal clear business model canvases
Strategyzer: Business model design space card deck
Yves Pigneur Slide deck for Disruptive Business Model
Strategyzer: The business model canvas one page pdf:
Google docs Template for the business model canvas Make sure to view the entire canvas here - there are sticky notes 'outside' the document.
Card deck one of two: Meta Business Model Canvas
The business model canvas is just one tool. It has a place in the continuum of broad view and narrowly focused resources for modelling businesses. The business model canvas is shaped by four areas: Left is industry forces, Top is key trends, right is market forces, bottom is macro-economic trends Zooming in gives us customer development and agile engineering. A good business model canvas stays within it's boundaries. Sketch out new business ideas or visualize existing businesses. Used corporately as shared language to have better strategic conversations. Individually used to structure your thinking.
Card deck two of two: What makes a good business model canvas?
Coarse grained visual indicators: A large rectangle, suitable for the environment and the participants. Regular size 3x3" post it notes Black only, standard sharpie Ground rules for physical and virtual canvases: Don't write on the canvas. Keep things flexible with mobile ideas on stickys. Move things on and off the canvas. Include text and imagery on each sticky. Do not use a white board, as it will encourage writing on the canvas directly, diluting it's effectiveness. As we find insights, we will change the canvas by moving stickys off or adding new ones. One idea per sticky Don't make bullet points on stickys. Use two sticky notes to describe two different concepts. Like physical store sales and your companys web-store. It is supposed to be dynamic. This approach allows you to play with the elements of the business model to gain understanding. Use these same concepts for physical and virtual canvases Whether a paper on the wall or the business model canvas fiddle, follow the same concepts of what makes a good business model canvas.
Print out many of the business model canvases, then draw your iconagraphy and start populating based on the questions at the current level. Don't worry about perfection, but do start with a real value proposition you want to test. Do focus on meeting the standards of the tool. That is, don't dig deep into the business model canvas book or the value proposition detailed questions yet. Stay focused on just the highest level for right now, then stage 4 and 5 of the program overview will allow you to get hyper focused when you are ready.
Specifically, as you develop business model canvases, don't get distracted by the detailed components of what makes a key partner for example. Just answer the top level questions: "What key partners and suppliers are neccessary to make the busines model work?" and "Who are your customers, and why would they buy?"
Here is a simple SVG business model canvas created in inkscape. It will not print correctly from inkscape, but looks close enough when printed from Firefox on linux to a HP OfficeJet PRO X576DW MFP.
Meta-BMC cards took 10 minutes for straight through memorization What makes a good BMC cards to 27 minutes for straight through memorization
It's so powerful. It's so encouragingly effective. Actually went through this research, incorporation stages, and I am transformed through the study and knowledge. Now for the execution part. Now to make a business model canvas according to the known effective execution materials from the Steve Blank resources:
Links to the exact materials used:
A large rectangle, suitable for the environment and the participants: