Seventh Stage: Test assumptions, gather data, gain insight, repeat

Research of known effective materials:

Lean startup by Eric Ries

Udacity course:

How to Build a Startup, Lesson 4: Business Models and Customer Development Sections 5

Strategyzer: Testing your business model

Strategyzer: The testing card

Strategyzer: The learning card

Strategyzer: The Progress Board

Strategyzer: Value Proposition Design book Preview Pages: 43-48


Card deck 1 of 1 Overview

How do you make implicit assumptions explicit?
Get out of the building, gain insights, then change the canvas.

Extract hypothesis from your assumptions Prioritze Hypothesis Design Tests Prioritize Tests Run Tests

Turn hypothesis into experiments Generate tests for jobs, pains and gains with 'mad libs':

Testing card: We believe that: To verify that, we will: And measure: We are right if: (Test jobs, pains, gains and value propositions)

Gather data How to actually talk with potential customers and surface insight about their needs and motivations.

The tactics of communicating with customers to validate and invalidate hypothesis.

Gain insight Map the customer segment personas. Develop a problem recognition matrix. Begin to recognize patterns that emerge during the discovery process.

Learning card: We believed that: We observed: From that we learned that: Therefore, we will:

Repeat Based on what you've learned, iterate or pivot, then make new assumptions, re-run the cycle

Front of Card
Deck Back of Card