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The search for software value propositions customers can't resist,
embedded in profitable and scalable business models.

How are we going to do that? The business model canvas.

What will be the result?
A new idea shaped by the business model canvas that is profitable and
will compliment the processes currently in place to run the business.
Target date is 20171231. Profitability in this context includes letters
of intent or (preferrably) actual transactions.

What are you tactics used to achieve this:
Perform the research, incorporation, execution cycle for each stage.

Stage 1: program overview (everything on this one page)

Stage 2: What was done, what we know now.
    This includes the top level business model canvas

Stage 3: Meta-BMC - what makes a good business model canvas?

Stage 4: Value propositions

Stage 5: Customer segments

Stage 6: Customer discovery and product market fit

Stage 7: Test assumptions, Gather data, gain insights, repeat

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